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  • Writer's pictureSarah Mariana

Exploring Sustainable Fashion: The Race for New Materials

If you're like me and not deeply into the world of fashion, you might be surprised to learn that there's a massive effort underway to make clothes more environmentally friendly. Brands are working hard to create new materials that leave less of a mark on our planet. Let's dive into what this all means.

Natural fabrics in a wooden crate

What's Happening with Hermès and Some Mushrooms?

So, Hermès (a big-time luxury brand) is working with a start-up to make leather from mushrooms. Yes, mushrooms! It's a bold statement that tells the industry change isn't just coming; it's here.


Fashion's Role in Global Sustainability

Fashion isn't just about looking good; it's part of a global effort to be more sustainable. The industry's emissions and impact on the environment are quite significant, and many brands are doing something about it.


Big Changes in Materials

Companies are shaking things up by exploring alternatives to traditional materials like polyester, wool, and leather. Brands like Adidas are embracing recycled fabrics, while others are sourcing from environmentally friendly farms. And some are ditching animal leather altogether.


Gaining Momentum but Facing Challenges

The exciting part? This movement is gaining speed. The tricky part? It's not easy to make these changes on a large scale. Brands need funds, support, and innovation to compete with traditional materials.


Three Cool Innovations

This world of fashion sustainability is bustling with ideas. This case study highlights three standout innovations that could help the fashion world reinvent itself. It's an exciting space to watch!


Whether you're a fashion guru or just interested in a greener future, the fashion industry's race for new materials is a fascinating journey. Brands big and small are stepping up to make real change, and it's thrilling to see.



This blog post is inspired by a case study from The Business of Fashion written by Rachel Deeley.


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