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  • Writer's pictureSarah Mariana

New York Fashion Week: A Microinfluencer's Experience

Updated: Aug 18, 2023

A Microinfluencer Perspective on the Glamour and Work Behind the Scenes at New York Fashion Week.

INSIDE A TAXI POINT OF VIEW LOOKING AT ANOTHER NEW YORK TAXI CAB

In the glittering world of fashion, terms like "blogger," "influencer," and even "microinfluencer" might seem almost pedestrian. Yet, for those of us who live and breathe the fashion industry, these roles are integral to our professional lives. As a microinfluencer with a penchant for real-time insights, I recently found myself immersed in the throbbing heart of the fashion world - New York Fashion Week (NYFW). Here's a look at what it entails.


SARAH MARIANA CONTENT CREATOR SERVING LOOK AND COFFE IN NEW YORK WITH A BOLD BLACK LIP SUEDE FEDORA AND GRAPHIC TEE LAYERED WITH A SWEATER


The History of New York Fashion Week:

New York Fashion Week (NYFW) has a storied history, with its beginnings dating back to 1943. During World War II, when travel to Paris - the then fashion capital - was not possible, fashion publicist Eleanor Lambert conceptualized the idea of "Press Week." This innovative concept allowed American designers to reach fashion journalists, putting New York on the international fashion map.


Over time, NYFW evolved, becoming one of the premier fashion events globally and a part of the "Big Four" fashion weeks alongside Paris, London, and Milan. It has been the launchpad for many prominent designers, including:

  • Calvin Klein: Renowned for minimalist and elegant designs, Calvin Klein became synonymous with classic American style.

  • Donna Karan: The creator of DKNY, Donna Karan's collections reflect the practicality and sophistication of New York City's women.

  • Ralph Lauren: With his Polo label, Ralph Lauren has shaped preppy, American aesthetics for decades.

  • Marc Jacobs: Known for his bold and rebellious designs, Marc Jacobs continually pushes fashion boundaries.

  • Oscar de la Renta: A name linked to luxury and glamour, de la Renta's evening wear has graced many red carpets.


These designers and many others have shaped global fashion trends and brought prominence to American fashion through NYFW.

NONIE FALL WINTER 2019 RUNWAY PRESENTATION TICKET

NEW YORK FASHION WEEK AT PIER 59 STUDIOS LOGO ON FLOOR

How I Dressed for the Event:

Perhaps you have already skimmed through my blog about styling my outfits, from selecting pieces to the final look. Once the outfit is chosen, what comes next is a whirlwind of coffee, anticipation, and sometimes, being rejected at the door.


A Day at Fashion Week:

To be part of this spectacle, one must be invited or purchase a ticket. Fortunate enough to be invited to my shows without spending a dime, I was all set for the experience. The photographers seek the standout outfit to capture, scrutinizing you before snapping that perfect shot for their portfolios. Waiting in line, you hope your name is there, a part of the elite list.


I learned the hard way to arrive early as I was turned away from one show because the guest list was closed. You'll spend more time waiting than watching, spotting familiar faces from social media and planning your next meal. A hierarchy of seating adds to the excitement, with stage managers ensuring a seamless process. Though your seat could be given to a celebrity, I was fortunate enough to keep my spot.


Post-show activities include witnessing the frenzy of photographers and indulging in local culinary delights. Then, it's back to the glamorous grind for the next show.



New York Fashion Week behind The Scenes

New York Fashion Week behind The Scenes

Microinfluencer, Blogger, Influencer, and Content Creators: Understanding the Spectrum

  • Microinfluencers: Generally having a following in the thousands, microinfluencers connect authentically with niche audiences. High engagement and specialized content make them valuable for targeted marketing.

    • Content Creators: A subset of microinfluencers, content creators focus on crafting compelling visual or written content. They are storytellers in their respective fields, whether it's fashion, food, travel, or art. Their work often resonates with a distinct segment of the audience, making them influential within specific communities.

  • Bloggers: Specializing in various subjects, bloggers create regular posts on platforms dedicated to sharing information and insights. Their work can be expansive or niche, depending on their focus.

  • Influencers: With broad followings, influencers impact trends and opinions across different domains. Collaborating with brands, their reach is wide, and their influence significant.

The synergy among these roles contributes to the complex and engaging landscape of digital media. Microinfluencers, including content creators, bloggers, and influencers, each play a distinct part in shaping opinions and tastes, driving the fashion industry forward. Their voices collectively echo at events like New York Fashion Week, where creativity, influence, and business intersect in a glamorous confluence.


Pasta dish with mushroom sauce on a marbled bowl with brass handles and rustic napkin with silverware

Fashion Week: A Pleasure Yet a Duty:

Fashion Week is more than mere enjoyment; it's an artistic and professional endeavor. Invitations symbolize a readiness to work and engage in the ever-changing world of fashion.


Through my narrative, I hope to offer an insightful view of New York Fashion Week, including its historical significance, the designers it nurtured, and the roles of microinfluencers, bloggers, influencers, and content creators in shaping this vibrant industry.


Three girls in an elevator looking stylish and taking selfies

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