NYFW: COACH Spring 2020

The introduction to Stuart Vevers and modern luxury.


Coach opened all doors to a new audience with its archival collection debut at New York Fashion Week. Stuart Vevers fifth year designing ready to wear for Coach has taken a turn into its beginnings and the culture that made them the Original American House of Leather.


Hashtags are brewing on Instagram with Coach bags while Yara Shahidi and Michael B. Jordan are the Dreamers taking over the marketing of a brand known for its Jacquard pattern on fabric.


This Spring Summer 2020 runway show featured refurnished bags, bright jewel tones, layers of leathers, turncock at every corner, and clothing with no gender.




Coach 1941

Six artisans in a New York loft wanted to create bags as durable and smooth as a baseball glove.

Genuine glove tanned cowhide was the leather coined by Coach, starting it company with men's bags and luggage until its introduction to Bonnie Cashin--the first Creative Director of Coach.



She designed the first ever tote known as "Cashin Carry" resembling a shopping bag aside from introducing its first turnlock inspired by the closure from her convertible car. Cashin created saturated colors in leather making it a fashion accessory and necessity for the girl looking to owing a lifestyle piece.


This hardware would soon be reprised in most of Vevers' collection with Coach from 2014 to present day.



Stuart Vevers joins Coach in 2014

Vevers created Coach's first ever runway collection showcasing women's ready to wear.


With Vevers taking the essence of the brand, Coach became part of the biggest market in China leading to a collaboration with visual artists from Shanghai and a reinvention of its mascot Rexy in five different forms.


Coach has extended its collaboration to Tabitha Simmons, Kaffe Fasset, and Richard Bernstein-- a famous illustrator town for his energetic "Interview" magazine covers from the '70s and '80s.





Has COACH been on your radar?

Follow me on Instagram to watch my latest Coach Ready-to-Wear Unboxing.


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