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  • Writer's pictureSarah Mariana

Why Advertising on NOLA.com is Vital for Louisiana Enterprises

Discover why advertising on NOLA.com is a must for businesses in Louisiana. With massive user sessions, a strong social media reach, and engaging journalism, NOLA.com delivers impactful results. Learn how to reach your target audience effectively with me.


Sarah Mariana Bilingual Digital Marketing & E-commerce Retail Consultant for NOLA.com

In today's fast-paced business landscape, reaching your target audience efficiently is paramount for success. If your business operates in Louisiana and you're not advertising on NOLA.com, you might be missing out on a significant opportunity. Here's why NOLA.com stands out and why advertising with us is a strategic move for businesses in the state.


NOLA.com, A Dominant Online Presence

NOLA.com and TheAdvocate.com, our flagship websites, hold the top two positions for overall user engagement among all Louisiana news websites—and by a substantial margin. In 2022 alone, we recorded an impressive 163,145,570 user sessions. With a staggering 44,278,877 sessions from New Orleans alone, our websites are the go-to sources for news and information in the region.


Unrivaled Social Media Reach:

Our influence extends beyond website visits. NOLA.com boasts a social media reach of 1.7 million followers, creating an extensive network for disseminating information and promoting engagement. This extensive social media presence magnifies the impact of our journalism and offers a direct channel to potential customers.


NOLA.com, Engaging Journalism That Captivates:

Our newsroom's commitment to producing captivating and informative journalism results in the largest local news audience in Louisiana. Whether it's breaking news, in-depth stories, or community coverage, our content resonates with readers and keeps them coming back for more. This level of engagement is a prime opportunity for businesses to connect with an invested audience.


Effective Advertising Campaigns:

The NOLA.com advertising team is adept at developing campaigns that cultivate engaged audiences, leading to tangible results. As the largest local news website in Louisiana, our platform offers unparalleled exposure to a wide and engaged readership. With roots dating back to 1996, NOLA.com's longstanding reputation as a pioneer in Louisiana news websites solidifies its position as a trusted and influential source.


Harnessing the Power of Impression Ads: Impression ads placed on premium content websites have been proven to be 64% more effective than those on non-premium sites. By advertising with NOLA.com, you tap into this effectiveness and leverage the influence of the largest local media company in Louisiana. We offer the flexibility to target consumers relevant to your business and provide a robust network spanning over 5,000 websites and mobile apps, ensuring you reach the right customers at the right time.


Your Opportunity Awaits

When it comes to connecting with the largest group of engaged Louisiana readers, NOLA.com should be your first and last stop. Our platform's reach extends across various devices and locations, allowing us to effectively reach your customers at home, work, and on the go. By collaborating with NOLA.com for your advertising needs, you align with the power of impactful journalism and extensive online influence.


Advertising on NOLA.com is a strategic move for businesses operating in Louisiana. With massive user engagement, an influential social media reach, and a track record of engaging journalism, NOLA.com offers a prime platform to connect with your target audience effectively. Don't miss out on the opportunity to elevate your business's presence and impact.


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